We’re relentlessly focused on expanding and enhancing Verkada’s platform and product offering. As we head into 2024, we’re making new investments into our go-to-market function that will both expand and enrich our relationship with customers and partners, ultimately ensuring that our innovative solutions are helping protect as many communities as possible.
Two new leaders are joining our Marketing team to shepherd this growth and expansion: Priyanka Srinivasan joins us to lead Product Marketing, and Adee McAninch will lead Global Channel Marketing.
These investments follow a 69% growth in the marketing team’s size in the past two years and a host of new initiatives and programs – from our inaugural user conference, VerkadaOne, to our reimagined Partner Program. Priyanka Srinivasan will continue to elevate how we bring new products and features to our customers as Vice President of Product Marketing. As we continue to invest in our partner ecosystem – which has grown by 40% in just the past year – Adee McAninch will be dedicated to developing our offering and relationships in the channel as Senior Director of Global Channel Marketing.
Learn more about our new marketing leaders, and why they’re so excited about what’s ahead for Verkada:
Priyanka Srinivasan, Vice President of Product Marketing
Priyanka Srinivasan is a proven marketing leader with a track record of driving substantial growth and innovation for over 15 years. While at Qualia, a SaaS company in the real estate space, Priyanka Srinivasan led the expansion of customer and partner marketing efforts across multiple products that led to sustained growth and unlocked new audiences. She also held business operations and product marketing roles at both Gainsight and Twitter. Priyanka holds a BA in Economics and MS in Management Science & Engineering from Stanford University and an MBA from the Wharton School, University of Pennsylvania.
Adee McAninch, Senior Director of Global Channel Marketing
Adee McAninch is a skilled marketer with 23 years of experience working in the technology industry - mostly in the startup space. With a variety of roles across sales leadership, product marketing, and channel operations, Addee McAnich brings fresh perspective and leadership to the channel marketing organization. She has been recognized as a CRN Woman of the Channel for the past 10 years. While in her previous role at Veeam Software, a leading platform in data protection and ransomware recovery, Adee reimagined the partner ecosystem for resellers, service providers, distributors, and alliances. Adee holds a BA from Wright State University where she was a D1 softball player. On a personal note, she loves watching sports (especially baseball) with her three sons or relaxing on the beach in Florida.
