At Verkada we believe our channel partners are an extension of our company employees. We continue to invest in our ever growing partner community by providing them resources, training and the proper incentives to better serve their customers and grow their businesses. To date we have partnered with 4000 approved resellers and integrators worldwide.
This week we held our second Partner Summit event in Las Vegas, Nevada where we hosted 100 of our strategic partners for two informative days of networking, executive panels, guest speakers, awards, and training, the highlights of which are summarized below.
“Customer fanaticism is driving partners to re-evaluate their offerings to capitalize this market shift to a more simplified and pleasurable end user experience” - Caleb Augustin, Director of Channel
Continued Investment in our Partner Community in 2022
- Continued Alignment across Verkada and the Channel - Over the past year, we have doubled our channel employee headcount in order to best support our strategic, growth and new partners, including creating three new roles to drive growth and opportunities.The first role is a Channel Development Representative which will focus on empowering and onboarding new partners. The second is a Channel Solutions Specialist which will connect partners with customers through co-branded efforts to close more business as a strategic team.
- Optimize the partner experience - We surveyed over 300 partners to gain feedback on what we are doing well and areas in which we can grow to support their needs. Based on this feedback, we have launched new programmes including channel engagement guidelines to provide a more consistent partner experience, a new and improved partner portal that hosts various partner resources and marketing material, and a revamped Verkada Certified Engineer training programme.
- Build new initiatives - We are committed to building new initiatives that provide our partners with everything they need to succeed and grow their businesses. At the event, we announced the launch of Channel Verkademy, our in-person and online sales training programme.This programme includes training on the history of the industry, buyer positioning, objection handling, and product demo certification. Other than world class training, other benefits that partners receive from participating in Verkademy include access to free demo gear, prospecting lists, and access to Verkada branded swag to give to potential clients.
What sets Verkada apart - Hearing from our partners
We were grateful to welcome a few of our partners to the stage to share their stories and to discuss what set Verkada apart from other security vendors. Verkada’s partnership and offering provides RJ Young with a way to significantly scale their net new business.
“Verkada has been the most successful offering we’ve added to our portfolio. They’re driving revenue for us.” He continued “Driving net new business for a company with over 55,000 customers is huge. Verkada brings net new opportunities to us to take that number from 55,000 to 75,000. With 50/50 lead generation, we don’t have another partner in any space that's even close to that.” - AJ Baggot from RJ Young
Another benefit to selling Verkada is the differentiation that Verkada’s portfolio of vertically integrated products provide partners.
“We need something that's a differentiator, we need something that's exciting. The excitement around the product was incredible and the product availability was huge.” - Greg Braden, ANM
Verkada remains committed to providing our partners with the same top of the line service we provide our customers in order to maintain and foster strong partnerships.
“There’s no time that I can’t pick up the phone and call somebody. It’s really refreshing to be able to have direct access to folks within Verkada to support us with our deals.“ - Kyle Wewe, ConvergeOne
Most Valuable Partner Awards
To acknowledge everyone’s hard work this year standout partners were awarded MVPs (Most Valuable Partner) and brought up on stage to be recognized.
Our Most Valuable Partner Awards went to
- West: Pine Cove Consulting
- Central: RJYoung
- East ATS
- Large VAR: Bluum
- National Technology Partner: CDW
